Astrology market seen reaching $22.8 billion by 2031

Allied Market Research says the global astrology market is on track to rise from $12.8 billion in 2021 to $22.8 billion by 2031, driven by online demand, millennial interest and astrology-themed products. The report also flags fraud and fake astrology practices as a risk that could slow trust and growth.

Why it matters: - The astrology market is still small compared with mainstream consumer categories, but the report points to steady demand from stressed consumers and brands looking for new ways to sell products and services. - The market’s growth signal is also a broader example of how digital culture turns niche interests into commercial opportunities. - Fraud and fake astrology practices could weaken consumer trust and limit long-term growth.

What happened: - Allied Market Research estimated the global astrology market at $12.8 billion in 2021. - The firm projects the market will reach $22.8 billion by 2031. - The report forecasts a 5.7% compound annual growth rate from 2022 to 2031. - The online segment dominated the global market in 2021 and is expected to remain the largest through the forecast period. - The report was released June 23, 2026.

The details: - The report breaks the market into love astrology, vedic astrology, natal astrology, medical astrology, horary astrology, electional astrology and uranian astrology. - The online segment includes apps and websites. - The offline segment covers registered offline players. - The report also segments the market by end-user generation: Gen Z, millennials, Gen X and boomers. - Asia-Pacific dominated the global market in 2021 and is expected to stay in front during the forecast period. - Millennials dominated the market by end-user generation in 2021 and are expected to remain the leading group. - The report lists North America, Europe, Asia-Pacific and LAMEA as the main regional markets. - Key players named in the report include Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, Inc., Indianet Consultants LLP, My Path Astrology LLC, AstroswamiG Solutions, CodeYeti Software Solutions Pvt. Ltd., Liquid Software Mobile, Inc., CoStar Astrology Society, Seattle Astrology, The Mountain Astrologer, Astro-Vision Futuretech Pvt. Ltd., Adviqo Technology Corp., Appsella LTD, Barges Technologies, Inc., Jessica Adams Proprietary Limited., Astroyogi and Ojas Softech Pvt. Ltd. - The report says companies in the market are using product launches, geographic expansion and acquisitions to compete. - The report also says brands are increasingly using astrology in marketing, including zodiac-inspired products and astrology apps. - Colourpop launched a zodiac-inspired eyeshadow palette with influencer Kathleen Lights in 2018. - Dior launched zodiac jewelry and accessories collections in 2019. - Spotify launched a cosmic playlist in mid-2021 based on each user’s audio birth chart. - Sensor Tower data cited in the report showed U.S. astrology app revenue rose 64.7% in 2019 to nearly $40 million. - The report says some employers and managers have used zodiac signs or astrological profiles in hiring and workplace planning. - Clever, an influencer marketing agency, combined MBTI and traditional astrology to create Office Astrology.

Between the lines: - The report ties rising interest in astrology to stress, political turmoil, climate concerns and other global uncertainty. - That framing suggests astrology is being treated less as a belief system alone and more as a consumer behavior trend. - The same online channels that help astrology scale also make scams easier to spread. - The market’s strongest growth is coming from digital products, personalization and social media-friendly content.

What's next: - The online segment is expected to keep leading the market as apps and websites capture more consumer attention. - Brands are likely to keep testing astrology-themed products, services and marketing campaigns. - Fraud risk will remain a key constraint unless trust and verification improve. - The report suggests companies will continue using acquisitions, expansion and product launches to build market share.

The bottom line: - Astrology has moved from niche interest to measurable consumer market, and the report says the digital side of that business is likely to keep expanding through 2031.